Ziller

sofa and lounge chair 2012
client: Haapo, Austria

design: Pudelskern

Upon its take-over by an Italian competitor, the Tyrolean company Haapo faced new challenges regarding the design and degree of innovation of its new products. Essentially, the company endeavoured to continue serving existing clients, most importantly from the hotel and catering industry, while at the same time reaching new target groups with a modern design line. It was intended that the production techniques and core competencies of the original company would largely be maintained and used in an optimum way. The Pudelskern design team, with Nina Mair working on it for 6 years, was entrusted with this task in 2011. Their profound knowledge of both the crafts and production processes was an essential parameter in the team’s designs and frequently helped achieve creative results that combined high tech solutions and tradition in both an innovative and playful way. The design process for Ziller was based on precise requirements in terms of production technology that had been predefined by Ziller. With an amused wink, the bearing structure of the sofa, which is made of local wood, was turned into an integral part of the sofa’s design and a characteristic feature of the seating furniture; in this way technical requirements could be turned into design quality. Based on the design approach for the sofa, which is produced as a two, three and four-seater, an armchair and a daybed were designed to complement the series. The upholstery is available in a wide variety of fabric covers. Embroidered applications with motives from traditional quill embroidery create the regional connection to the origin of the product. The wood used for the bearing structure can also be chosen according to each client’s personal preferences. In 2012, Ziller was first presented at the Salone del Mobile furniture fair in Milano, Italy.


Photography:
Pudelskern / Nina Mair