Infusion
rug 100% sheep wool 2011
client: Stepevi, Turkey

design: Pudelskern


Roses are age-old symbols of noble beauty and prosperity. Their intriguing scent and intense colours make them a cultural icon understood in every part of our world. In the province of Isparta in Southern Turkey, a region famous for its vast rose gardens, the world‘s most luxurious natural scent is produced - essence of roses. The rose petals are distilled only once a year during harvest time in May when the whole province is plunged into the colours of millions of roses. This distillation process creates a precious byproduct not valued until Stepevi discovered its potential.

Stepevi - a global player in the world of rugs - puts those precious rose petals to new use to create a unique natural dye.

The Design of Infusion „O“ incorporates William Shakespeare‘s Sonnett 54, praising the beauty of truth. Shakespeare finds this truth in the scent of the rose and his poem „distills“ the truthful beauty of the beloved. For Nina Mair, Georg, Öhler and Horst Philipp the designers of Pudelskern the authenticity of using naturally dyed sheep wool and the recycling of regional resources represents this kind of truth. Recasting the poet‘s words, the designers ask, „O! How much more beautiful do rugs seem, when they are sustainably produced.“


Photography: Stepevi